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FRACTIONAL CMO-AS-A-SERVICE

ABOUT THE PRACTICE 

Specializing across product-led growth (PLG) and enterprise Marketing for B2B (some B2C) SaaS startups at any stage - from seed to scale. >15 years of marketing experience across all marketing roles with a systems thinking approach.

THE VALUE OF FRACTIONAL

Marketing ramp at an accelerated pace and at a fraction of the cost

In-depth knowledge across all technology domains - data, cloud, ai, blockchain, e-commerce, mobility

Strategic plans and tactical execution as foundational milestones

Prior experience as head of marketing and marketing strategy at emerging tech startups

Proven expertise across both product-led growth and enterprise demand generation

SERVICES

FROM STRATEGIC MARKETING AND BRANDING TO GROWTH HACKING AND CONTENT.

BRAND REFRESH

Large and small-scale brand facelift/refresh initiatives in collaboration with agencies

DEMAND AND GROWTH MODELING

Modeling the funnels for demand generation and product-led growth based on revenue goals.

CONTENT STRATEGY

A framework-driven content and marketing strategy with messaging maps, calendars, execution plans and hands-on seeding.

STACK AND PROGRAM RIGOR

Marketing plans, project and capacity planning, stack audit and onboarding, OKR seeding, budget management and ROI analysis

DATA ANALYTICS

Unifying Marketing data to drive data-aware insights

TEAM AND MARKETING CULTURE

Building and growing Marketing teams from zero to at-scale

RETAINERS

Engage in a 3-6 month or a longer strategic consulting engagement. Ideal for startups that need a quick facelift and marketing seeding, followed by a tactical team managing the marketing future.

FIXED SCOPE

Shorter duration, scope-of-work focussed time and material engagement to accomplish specific types of marketing projects.

HOURLY CONSULT

I can consult on an hourly basis to solve your immediate and biggest Marketing challenges in tandem with your execution team, or I can bring my own.

Get in Touch

6083 Knoll Park Ct, San Jose, CA 95120

408-219-4806

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